Client: Ink Max
Task: Corporate Branding & Logo Design
Technology Used: Adobe Photoshop Adobe Illustrator
Ink Max came to us requiring a brand new logo design for there B2B ink cartridge business. In order to priorities the brand, marketing, operational and communications considerations, we conducted a brand audit, competitive analysis and stakeholder workshop. This provided us with the necessary information and a collaborative environment to create the new logo.
We decided to use two water / ink drops rotated side ways to form an infinity shape with one ink drop in red and one black to form the logo We coupled that with bold century gothic, one of the most popular classical typefaces to further add impact and finished with three round dots under Max in yellow, cyan and Magenta that are synonymous with ink cartridges.