Tencent turns to old rival ByteDance to advertise its latest game
Strange bedfellows: Tencent and ByteDance, two of China’s top digital giants, have been legal rivals for years. However, an advertising expenditure analysis shows that the former’s gaming aspirations have taken precedence over any hard feelings as Tencent tries to take on one of 2023’s most popular mobile games. Analysts have observed that most of Tencent’s […]
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